What Prickly Thistle’s Anti-Social Media Policy Opens Up: A Creative, Human Alternative
In a time when media overdrive, trolling, hate, and performative noise can dominate our feeds, it’s easy to feel overwhelmed. That’s why I found Prickly Thistle’s Anti-Social Media Policy so compelling—not because it rejects social media outright, but because it opens up a different possibility.
Prickly Thistle, a bold Scottish B Corp, made a conscious decision:
“We wanted to create a safe place, not a loud place.”
Instead of chasing clicks and followers, they:
Created an opt-in club for values-aligned connection
Write notes and emails, rather than broadcasting into an algorithm
Model a kind of communication that’s slow, intentional, and human
This isn’t about being anti-technology. Social media is a powerful way to connect and learn—it has played a vital role in movement-building, fundraising, and community. But it’s not the only way. And it’s not always the safest way.
What Prickly Thistle offers is an invitation:
What if the way we communicate is part of our impact?
What if we don’t need to be everywhere all the time to be felt deeply?
What if our strategy wasn’t built on reach, but resonance?
For those of us navigating education, fundraising, and social impact spaces, these are real, urgent questions.
🌀 At Generosity Guidance, I help mission-driven organizations explore aligned, meaningful ways to connect with their communities—ways that reflect their values, not just trends.
generosityguidance.org
👀 Stay tuned for a future post on another trailblazing B Corp reimagining how we reach and relate.