Is Now the Time to Fundraise? Yes—More Than Ever.

If you’re a school or nonprofit leader wondering whether now is the right time to fundraise, the answer is simple: Yes.

Amid uncertainty, economic shifts, and global instability, it’s easy to feel like hitting pause on fundraising efforts. But the reality is, now—more than ever—is the time to step forward, take action, and be proactive. The need has never been greater, and neither has the power of generosity to create meaningful change.

The Phenomenon of Horizonless: Why Waiting Isn’t the Answer

Mel Robbins describes horizonless as that feeling when the future seems uncertain, the next steps unclear, and everything feels overwhelming. But the way forward isn’t to wait—it’s to move. Even a small step, like going for a coffee, shifts you out of stagnation and into momentum.

Fundraising is no different. You may feel stuck, unsure if your school or nonprofit should ask for support right now. But the truth is, your mission hasn’t changed—your impact is still needed. If you’re feeling hesitant, consider this:

• People want to help. In a world where so much feels out of control, giving is an act of power and agency. A donation is a tangible way for someone to make a difference, to turn uncertainty into action.

• Fear leads to inaction. The more we hesitate, the more we reinforce the feeling that now isn’t the time—when, in reality, now is the perfect moment to connect with donors and invite them to be part of something meaningful.

• Confidence attracts support. If you, as a fundraiser, are feeling stuck, it might not be donors who are hesitant—it might be you. Your belief in your mission fuels donor confidence. When you ask with clarity and purpose, people respond.

Fundraising as a Bold Act of Leadership

Now is not the time to retreat. It’s the time to lean in, to be bold, and to invite others into the important work you are doing. Campaigns don’t just raise money; they build community, inspire engagement, and remind people that their generosity matters.

So if you’ve been wondering whether it’s time to fundraise, the answer is yes. Take the first step. Move forward. Trust in the work you are doing. Don’t let fear paralyze your good work—because generosity thrives in action.

Ready to Start?

Generosity Guidance helps schools and nonprofits develop fundraising campaigns and donor communications that inspire action. Book a free 15-minute consultation to explore how we can help you move forward with clarity and confidence.

📩 Contact Generosity Guidance today!